Today’s consumers rely heavily on the search engines to find local businesses and the medical profession is no different. This means that if you want to increase the number of patients coming through your doors, you’ll want to be found online.
Going digital requires more than just having a website. Your strategy might include having social networks, blogs and local directory listings. Each of these combined with your website can become a powerful ranking factor that helps push your website to the top of the search engines where prospective patients can find your practice.
Optimizing your website
Your website needs to be structured properly to get more traffic to your site and to convert more visitors into patients. The art of being found online is also known as SEO (search engine optimization). Optimizing your website properly requires a unique skill and understanding of how SEO works so without the basic understanding it may be difficult to take this on yourself.
Medical SEO services should be left to agencies that specialize in this service. If you hire the first agency that comes along wanting to sell you an SEO package, be careful. If the SEO agency doesn’t know what they are doing or uses unethical practices to rank your website, they could get your site penalized which will negatively impact your rankings and ability to rank that site ever again.
Using Social Media
Social media is a craze that isn’t going away anytime soon so the best thing to do is to jump on the bandwagon and get involved. This doesn’t mean dedicated hours and hours to posting on Facebook and Twitter. You can automate Twitter so that you only need to login a couple times a month to see what is going on. And if you post a couple times a week on Facebook it will be better than doing nothing at all.
The key to using social media to help your website rankings is to make sure your website address is in the about and profile information of your social properties. And when you post include a link back to your site on about 20% of your posts. This will provide your website with the social signals needed to help rank your website.
There are many more factors involved in ranking your website and driving more traffic to your practice. Take the first step in growing your practice with a smart SEO strategy.